This lovely after school art program came to us with a desire to do social media and expand their online presence. We started with the most basic online presence — an impactful website with excellent SEO. We prepared a detailed brief, completed a photo shoot, wrote all the copy and contracted with our web development partner (Moonstone Interactive, Inc.) to implement the complete overhaul of their website with happy children, great art, two great lead magnets, online booking of free introductory lessons, and strong call-to-actions throughout. Finally, we integrated it with an online platform for booking 150 different after school classes. 

Making the choice to design it as a responsive site proved fortuitous as the online landscape changed and Google gave preference to responsive sites in rankings. Our SEO (search engine optimization) program is responsible for 50% of the traffic to the site and #1 ranking for art school rankings in those markets. But the real key to everything else we developed for their online marketing was that every form links into Infusionsoft and triggers automated marketing campaigns which convert the leads generated by the site.