This physical therapy practice plans to segment every prospective patient by the treatment of interest and then nurture them by providing relevant and targeted information. We built a nurture campaign targeted to skiiers/snowboarders in this instance, beginning with the offer of an e-paper.
Nurture Campaign for Breakthrough PT
Once this template for a sports performance nurture was developed, we trained their staff how to replicate it so that they could offer customized nurture campaigns for 20-50 different treatments. Finally, we developed forms for their website so that visitors could request the treatment of greatest interest to them and be entered into the follow-up sequence.
