Breakthrough PT, a large physical therapy practice located in Sunnyvale, asked for strategic advice in evolving their digital presence and marketing. In addition to advising on a complete re-design of their website, we suggested they needed an appropriate lead magnet to facilitate opt-in, then a nurture campaign in Infusionsoft to further educate them before committing to sports performance and physical therapy programs which require a cash outlay beyond insurance.
E-paper as Lead Magnet
KLC Marketing Group does great digital marketing, complete with the automated follow-up in Infusionsoft. Karen really brings this to life in her presentations of case histories. I chair a user group of Quickbook accountants and she wowed them with case histories which were easy-to-follow and real results she tracked in Wicked Reports. She’s a great presenter — funny, sincere and the best storyteller.
