We launched a Facebook Lead Ad campaign using a LookaLike Audience for The Marvegos Fine Art School in two Northern California markets. This ad featuring a lead magnet of an e-paper about Teaching Art to Children outperformed all of our other ads delivering 75 opt-ins in a week which we then retargeted with an offer of a free introductory lesson.
Facebook Lead Ad to Lookalike Audience
Facebook lead ads include much more than just the ad shown. The steps following the ad allow for a mini-landing page within Facebook and the ability to collect information (email etc.) from Facebook and directly import this information into your CRM (database of contacts). We set up such synching either through Sync2CRM or Wicked Reports. In this campaign, we used Wicked Reports to sync the data and provide the analytics through to sale.
